IMPORTANT GOAL BUT
SO IS BUILDING FANS
WHO WILL RETURN ON
AN ONGOING BASIS
YOU HAVE FANS
EVEN AFTER THE
ADVERTISING HAS RUN OUT
DON’T JUST HAVE
CONSUMERS, THEY
HAVE FANS
GENERATED BY FANS
OUR PARTNERS
What Makes Us Tick
FANTAM EXPANDS THE UNIVERSE OF YOUR BRAND TO YOUR FANS
The discerning fans are your Brand’s true asset.
They wear their sleeve empty, in-search of an authentic expression of their love towards your Brand. These fans are not mere consumers of your product.They are your Brand evangelists.
It’s time you treat them like one.
OUR ADVANTAGE
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With experience and expertise in multiple categories that enrich and elevate a consumer lifestyle, Fantam is equipped to create new opportunities via brand extensions leading to market expansions for brands on a global scale. Critical areas of our expertise are in the below domain, but not limiting to just them.
INSPIRING DESIGN
Design is one of the most subtle yet evocative form of communication.
It is a statement.
At Fantam, we understand this very well. With a robust design team having expertise in multiple categories, will imbibe your core . Brand values and aesthetics to current and future design trends based on your Fanbase’s sensibilities, to create inspiring designs for purposeful product extensions.
QUALITY MANUFACTURING
Quality is the most uncompromising hallmark of any Brand.
And rightfully so.
With a manufacturing approach gravitated in ‘building right from the first time’, Fantam has a meticulously detailed out product development processes. Partnering with like minded manufacturers, who are industry leaders in their categories, we deliver a truly global quality products.
UNPARALLEL REACH
Market is no longer defined by where your brand is present. It is defined by where your consumer is present.
Fantam partners with AceTurtle, India’s largest direct to consumer web commerce solution. Now your Brand as well as all it’s extensions can enjoy an unparallel reach to your Fan base,
while also recruiting many
more new Fans and growing the community
IMPACT MARKETING
The 4Ps of marketing are cardinal.
Power it with data and take unprecedented
lead.
Working along with Brand custodians, retailers and AI data from eCom platforms, Fantam devices and executes strategies on finding right product extensions, building campaigns, creating a physical ecosystem, activations to bring alive the Brand to their existing Fans who want more and more, while also growing the community..
BRAND DEVELOPEMENT
As consumer touch points continue to multiply, brands need to devise strategies to leverage new opportunities without image dilution.
You feel the Fantam advantage truly here, as our brand management teams work closely with our network licensing partners to achieve cohesive presence and integration across all product lines, partnerships and points of sale. While ours business development team generates opportunities for natural brand extensions.
SUB-LICENCING PARTNERSHIP
Managing a successful portfolio is based on the soundness of policy
architecture to ensure
long term uninterrupted growth.
At Fantam we operate in category-wise licensing. This approach brings in domain expertise, lower investments, agility in cash flows boosting overall business. This structure promises protecting your brand rights and
assuring a strong future royalty stream for partners.
NAREN NIKAM
An independent thinker with orientation towards high achievement, his roles have evolved through proven abilities and persistent performance spanning 20+ years in various positions in extremely dynamic Alchobev, Fashion & Lifestyle and Event Management industries. He possesses rich experience in setting up, scaling up and heading trade marketing function for business entities across geographies and brands. Delivering on both commercial and operational objectives. His expertise revolves around brand management, event management, market research, strategy planning, trade marketing, retail management, brand asset management and team management.
TAPAN BANSAL
Tapan has successfully led 145 million USD (450 mn + on retail) sourcing business for Mothercare (Director -South Asia). He also held leadership positions at Columbia Sportswear-India LO, Reliance Brands Limited and Maral Overseas Ltd (LNJB Group). His rich product experience comes from diverse portfolio of brands such as Nike, GAS Jeans, Kenneth Cole, Steve Madden & others from global market. He has managed suppliers from India, Bangladesh, Srilanka, China and Egypt.
VIPUL MATHUR
Vipul has spent 30+ years of professional career in Advertising, Brand Marketing and with MAA Bozell, UTV, Sify-Verisign and Arvind Brands. Founder of a denim brand American Bull for the masses. Strong exposure in Events, Public Relations consulting, Crisis management, Change management, Government & Non-government communications, Celebrity & Image management, Rural & Social media consulting, Community development and Social responsibility.
